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Tips, Ideas & News from Icareus

5 reasons why you should build a video academy

2020 changed how we do business, meet people, and live our daily lives. One of the outcomes of the pandemic is the explosion of online events, training, webinars, live streaming, and other video consumption. Zooms, GotoWebinars, or Teams are no longer enough to produce a premium online video experience. Event participants do not want to install 3rd party software and demand a brand-safe environment. The time of video academy is here.

Icareus delivered Helsinki Channel, the new end-to end streaming service, to the capital of Finland

Helsinki, 04.02.2021, Icareus has delivered a renewed Helsinki Channel service to the City of Helsinki. The Helsinki Channel is the city’s video communication channel and offers important and current content to the city’s residents. The platform powering the Helsinki channel is the Icareus Video Cloud service.

10 Reasons Why YouTube Shouldn’t Be Used as a Business or Public Organisation’s Video Service

Here are ten key reasons why you shouldn’t rely on YouTube as your company’s or public organization’s primary video platform!

How to use webinars as an effective sales tool?

What if you could increase your sales remotely, without meeting anyone? Sounds good, doesn’t it? In this blog, we will focus on how webinars can be used specifically for sales and marketing purposes, i.e., how to organise a sales webinar!
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Behind the Scenes: How Video Analytics Drive Success

Businesses across industries are harnessing the power of analytics to gain valuable insights and drive success. Understanding viewer behavior and preferences is essential to optimize engagement and achieve desired outcomes. Behind the scenes, video analytics play a crucial role in unlocking this valuable information.

Improving Internal Communication with Video

Clear internal communication is essential for keeping people aligned, supporting learning, and making everyday work run smoothly. Email and text updates still matter, but they often struggle to hold attention or explain things clearly. Video has become a simple, flexible way to make internal messages more engaging and easier to understand, helping organisations communicate more effectively and create a stronger sense of connection among employees.

Considering Video Accessibility

What makes a video accessible? How can you benefit from accessibility? And how can achieving accessibility be made easy for you? I'll do my best to explain.
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