Futurelab Finland
Futurelab Finland, a leading customer experience consultancy, turned to Icareus Video Cloud to scale their expertise into a digital academy. The result was the Customer Experience Academy: a video platform combining webinars, on-demand courses, and subscription-based learning.
Challenge
Futurelab Finland’s consultants were in high demand, leading workshops and transformation projects across industries. However, their time and capacity were limited, and the company needed a scalable way to share expertise with more organisations.
They wanted to:
- Deliver high-quality video-based training
- Support live and on-demand content
- Enable online payments for premium courses
- Maintain full control over branding and user experience
Solution
Using the Icareus Video Cloud, Futurelab built a complete video learning environment — from free webinars to premium on-demand courses — all under one brand.
Key capabilities:
- Custom-branded video academy with full control of content and access
- Live webinars and recorded sessions managed from one platform
- Integrated payment system for pay-per-view and subscription sales
- Simple publishing tools so consultants can create courses themselves
The platform made it easy for Futurelab to engage new audiences and extend its reach beyond traditional consulting.
Results
The Customer Experience Academy launched during Futurelab’s Customer Experience 2021 Trends webinar and generated over 200 new leads on day one.
Today, Futurelab continues to grow its video academy with new webinars and training courses, using the Icareus Video Cloud to deliver a high-quality learning experience for both existing and new customers.
Futurelab Finland uses a tailored implementation of Icareus Video Cloud.
The same proven platform is also available as a self-service solution for teams and organisations of all sizes. Try it out!
To learn more about our tailored solutions, visit Icareus.com.