Futurelab Finland
Futurelab Finland used Icareus Video Cloud to launch the Customer Experience Academy, transforming their consultancy expertise into webinars and premium online courses with pay-per-view and subscription options.
Futurelab Finland is the leading customer experience (CX) consultancy in Finland, working with major corporations and public organizations. Their work combines scientific research and business understanding, turning insight into actionable methodologies that help organizations improve customer-centric practices.
Challenge
As a recognised thought leader in CX, Futurelab Finland’s consultants are in high demand for keynotes, training, and transformation projects.
The growing volume of requests made it difficult to meet customer needs without compromising quality. Futurelab sought a way to:
- Scale their consultancy expertise beyond live events and workshops
- Reach broader audiences efficiently
- Generate new revenue streams through digital services
- Maintain quality and brand consistency
Solution
With Icareus Video Cloud, Futurelab Finland built an integrated online learning environment that includes:
- Live webinars and on-demand recordings
- Premium video courses available via pay-per-view or subscription
- Integrated payment system supporting credit cards, online banks, and invoicing
- Simple workflow allowing consultants to independently produce and publish new courses
The new video academy enables Futurelab to engage both new and existing customers while offering flexible learning at each participant’s own pace.
Results
The Customer Experience Academy launched alongside Futurelab’s Customer Experience 2021 Trends webinar and attracted over 200 new leads on its first day, exceeding expectations.
With Icareus Video Cloud, Futurelab Finland has:
- Established a scalable, video-based training platform
- Simplified content creation for consultants
- Opened new revenue channels through digital courses
- Increased audience reach through webinars and on-demand content
Futurelab Finland uses a tailored implementation of Icareus Video Cloud.
Learn more about our tailored solutions at Icareus.com!