City of Tornio: Video Hub for City Communications
The City of Tornio uses Icareus’ new SaaS-based video portal to power Tornio Channel, a central hub for live broadcasts, recordings, educational materials, and other city video content.
The channel features content such as city council meetings, resident events, public lectures, cultural programming, brand videos, and resident stories. Tornio is the first customer to adopt the new portal, which can be tailored to the city’s brand, structure, and communication needs.
Challenge
Tornio needed a modern way to manage its growing amount of live and recorded video content while making it easy to access for different audiences.
The city needed to:
- Bring live broadcasts and recordings into one service
- Serve different audiences and language groups
- Make publishing easy for internal content producers
- Improve the accessibility of video content
- Distribute content efficiently across different digital channels
Solution
Icareus implemented Tornio-kanava using its new SaaS-based video portal, giving the city a flexible and branded environment for managing live and on-demand video.
Key capabilities include:
- Live streaming and on-demand video management
- Flexible multilingual pages for different audiences
- Integrated recording, editing, and captioning tools
- Automatic, manual, and translated captions
- Video and event analytics
- Ad-free embedding on Tornio’s own and third-party websites
Results
Tornio-kanava gives the city one easy-to-manage environment for publishing and distributing video content to residents, visitors, and internal audiences.
The service also helps Tornio improve accessibility, understand viewing behaviour, and develop its video communications based on audience needs.