Google Ad Manager

Google Ad Manager is an ad management and monetisation platform for publishers, combining ad server and exchange capabilities across web, mobile, and video environments.

Integration with Icareus Video Cloud enables:

• Centralised ad inventory management across live and on-demand video content
• Automated ad delivery using embedded ad tags and real-time bidding
• Advanced targeting and yield optimization with user, device, and location data
• Comprehensive performance reporting to analyze revenue and viewer engagement
• Support for both direct and programmatic deals, including open auctions
• Brand safety features like category filtering and creative review
• API-based workflow automation for syncing campaigns and analytics with other systems