{"id":2340,"date":"2020-11-10T14:04:00","date_gmt":"2020-11-10T14:04:00","guid":{"rendered":"https:\/\/icareus.video\/?p=2340"},"modified":"2026-09-14T10:59:59","modified_gmt":"2026-09-14T10:59:59","slug":"10-syyta-miksi-youtubea-ei-pitaisi-kayttaa-yrityksen-tai-julkisen-organisaation-videopalveluna","status":"publish","type":"post","link":"https:\/\/icareus.video\/fi\/10-reasons-why-youtube-shouldnt-be-used-as-a-business-or-public-organisations-video-service\/","title":{"rendered":"10 syyt\u00e4: Miksi YouTubea ei pid\u00e4 k\u00e4ytt\u00e4\u00e4 yrityksen tai julkishallinnon videopalveluna?"},"content":{"rendered":"\t\t
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Here are ten key reasons why you shouldn\u2019t rely on YouTube as your company\u2019s or public organization\u2019s primary video platform:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. No company or public Organization will be successful on YouTube<\/h2>

Yes, it\u2019s well-known that YouTube is the world\u2019s second-largest social media platform with 1.9 billion monthly users (as of January 2020).<\/p>

Every minute, 500 hours of video are uploaded to YouTube, equating to 30,000 hours per hour and 720,000 hours of new content every day. If you\u2019re an active video-producing company, and you publish, for example, 5 hours of branded video content per month, that\u2019s just a tiny fraction\u20140.0000231% to be precise\u2014of YouTube\u2019s monthly content. So, getting attention for your content can be quite challenging. It\u2019s often said that YouTube can feel like a graveyard for corporate videos.<\/p>

On YouTube, the dominant content tends to be video blogs, music videos, gaming content, and show clips. Companies rarely find success on the platform. You can see this for yourself by checking out the data here<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. YouTube\u2019s interests are different from your interests<\/h2>

YouTube and other social media platforms, like Facebook, prioritise their own interests over those of your business or organization. Their goal is not to ensure your clients or prospects are satisfied with your content<\/strong>; rather, they aim to keep users engaged on their platform. This is why they continuously recommend new content to users to maximize their time spent on the service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Difficulty in finding reliable information<\/h2>

YouTube is a massive search engine, but if you\u2019re looking for specific information, like details about a city\u2019s daycare services or a company\u2019s offerings, you\u2019re likely to go directly to that city\u2019s or company\u2019s website. YouTube\u2019s vast array of content, including countless vlogs and opinions, can make it difficult to find reliable information from the right service provider. With anyone able to share their opinions, distinguishing credible sources from unreliable ones can be challenging, especially if the information comes from someone whose expertise you can\u2019t verify.<\/p>

In contrast, with your own video service, the content is entirely under your control. You can ensure that visitors receive accurate and verified information about your services, providing a trusted source for your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. People have shorter attention spans for videos than ever before!<\/h2>

Watching videos on social media has drastically changed over the years: people now spend only an average of 6 seconds on a single video!<\/strong> With the overwhelming amount of content and distractions, viewers\u2019 attention spans have shrunk, making it hard to keep them engaged for long.<\/p>

On your own video platform, you control what content is recommended and how it is presented. By designing a user-friendly experience and strategically guiding viewers, you can encourage them to watch more of your videos for longer periods.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. You do not know who is watching or where they go<\/h2>

You won\u2019t be able to see who\u2019s watching your videos on platforms like YouTube, nor can you guide viewers to your other web content, collect their contact information, or convert them into customers. YouTube lacks the tools needed for effective lead generation and sales activation.<\/strong><\/p>

With your own video service, you have full control over where your videos are placed, which news and product documents are shown alongside them, and how to incorporate contact forms. You can also direct viewers from one video to another and from page to page. Our service provides you with all the call-to-action and lead-generation tools you need to maximize your sales potential!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. The same service and look are not suitable for everyone<\/h2>

YouTube provides a \u2018one size fits all\u2019 experience where everything appears uniform, and you can\u2019t tailor the content visibility for different groups like your customers, partners, or employees.<\/p>

With your own video service, you have the flexibility to customize content for specific audiences. For instance, you can offer product demos and webinars to customers, provide training and instructional videos for partners, and share internal communications or behind-the-scenes content with employees.<\/p>

Best of all, everything in your own video environment reflects your business or organization\u2019s unique branding and identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. You direct your leads to your competitors<\/h2>

In the worst-case scenario, redirecting a visitor from your website\u2019s YouTube video player can lead them to watch your competitors\u2019 videos, thanks to YouTube\u2019s algorithms.<\/p>

With your own video service, you maintain control over the content. Your viewers only see your videos\u2014no competitor content, no cat videos, just what you choose to offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. You can\u2019t update your videos<\/h2>

You won\u2019t be able to update YouTube videos when your service or product changes; instead, you\u2019ll need to upload a new video with a new URL and new viewer information.<\/p>

With your own video service, you can easily update product videos while maintaining the same link. Share the video with your partners and ensure they always have access to the latest, most up-to-date content every time you make a change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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9. You lose your content rights to YouTube and other users<\/h2>

Have you ever read the YouTube Terms of Service? By uploading videos to YouTube, you grant rights to your videos to YouTube and other users of YouTube<\/strong> for worldwide, non-exclusive, and free use of the content (including copying, distribution, editing, display, and presentation)<\/strong><\/p>

In your own video service, the rights to the video remain with you alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10. You promote other brands for free on your own website<\/h2>

Using the YouTube video player on your own website can appear unprofessional<\/strong>. We\u2019re well past the days of free web services cluttered with ads. If you\u2019re creating branded web pages for your company, why promote a major American platform instead of using a video player that reflects your own brand?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It\u2019s good to consider YouTube as one social media channel for videos for distributing some short teaser videos to lure people to visit your website, but it\u2019s not a full video platform for professional users, businesses and public organisations.<\/p>

If you only use YouTube, you will miss out on many of the opportunities in your video service to learn how to leverage and streamline your business\u2019s training, marketing, sales, communications, recruitment and more.<\/p>

So never redirect a visitor from your own website to YouTube or other services, but vice versa!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Please get in touch if you\u2019d like to discuss this further!<\/p>

Toni Leiponen<\/p>

Managing Director
Icareus Ltd
S\u00e4hk\u00f6posti: toni.leiponen[at]icareus.com
LinkedIn: https:\/\/www.linkedin.com\/in\/tonileiponen\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u00e4ss\u00e4 sinulle kymmenen t\u00e4rke\u00e4\u00e4 syyt\u00e4 miksi YouTubea ei pid\u00e4 k\u00e4ytt\u00e4\u00e4 yrityksesi p\u00e4\u00e4asiallisena videoalustana!<\/p>","protected":false},"author":1,"featured_media":2341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":367,"footnotes":""},"categories":[1,223,222],"tags":[60,61],"post_folder":[284],"class_list":["post-2340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-icareus-video-cloud","category-icareus-videopilvi","tag-marketing-video-platform","tag-video-marketing"],"_links":{"self":[{"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/posts\/2340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/comments?post=2340"}],"version-history":[{"count":11,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/posts\/2340\/revisions"}],"predecessor-version":[{"id":11045,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/posts\/2340\/revisions\/11045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/media?parent=2340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/categories?post=2340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/tags?post=2340"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/icareus.video\/fi\/wp-json\/wp\/v2\/post_folder?post=2340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}