{"id":8031,"date":"2020-04-02T10:36:00","date_gmt":"2020-04-02T10:36:00","guid":{"rendered":"https:\/\/icareus.video\/?p=8031"},"modified":"2026-09-14T11:04:05","modified_gmt":"2026-09-14T11:04:05","slug":"how-to-use-webinars-as-an-effective-sales-tool","status":"publish","type":"post","link":"https:\/\/icareus.video\/en\/how-to-use-webinars-as-an-effective-sales-tool\/","title":{"rendered":"How to use webinars as an effective sales tool?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8031\" class=\"elementor elementor-8031\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f48c17 e-con-full e-flex e-con e-parent\" data-id=\"6f48c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f870aa8 elementor-widget elementor-widget-text-editor\" data-id=\"f870aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What if you could increase your sales remotely, without meeting anyone? Sounds good, doesn&#8217;t it?<\/p><p>Sales webinars have become very popular and have proven their effectiveness in promoting sales. Icareus Video Cloud\u2019s webinar tool has been used in hundreds of different webinar and webcasting connections, for example:<\/p><ul><li>Company earnings announcements and press conferences<\/li><li>Sales and marketing webinars<\/li><li>Live broadcasts and recordings of seminars or trade shows<\/li><li>Internal staff and partner training for companies<\/li><li>Company strategy communication and morale-boosting webinars<\/li><li>Paid expert and training webinars, where payment is made via micropayments, for example.<\/li><\/ul><p>In this blog, we will focus on how webinars can be used specifically for sales and marketing purposes, i.e., how to organise a sales webinar!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb130e elementor-widget elementor-widget-heading\" data-id=\"1eb130e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are webinars such a good marketing and sales tool?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ad77e elementor-widget elementor-widget-text-editor\" data-id=\"17ad77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><strong>73% of marketing and sales managers consider webinars to be one of the best ways to generate high-quality leads!<\/strong><\/span><\/p><p style=\"text-align: right;\"><span style=\"color: #ffffff;\">Source: InsideSales.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbd5db elementor-widget elementor-widget-text-editor\" data-id=\"bfbd5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to research, webinars work well for the following reasons:<\/p><ul><li>Webinars are <strong>highly engaging<\/strong>. According to one service study, the average viewing time for webinars is as long as 61 minutes, which is a long time to build a relationship with a potential customer.<\/li><li>Webinars are an effective way to <strong>move prospects forward in the sales funnel<\/strong> toward a sale.<\/li><li>Webinars <strong>generate high-quality leads<\/strong> for sales. Leads are generated through registration and analytics, among other things.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0fe55 elementor-widget elementor-widget-text-editor\" data-id=\"5f0fe55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Webinars are an excellent addition to your other tools<\/h3><p>When used correctly, webinars can significantly boost your sales and marketing efforts for a number of reasons. Below are a few good ones\u2026<\/p><ul><li>Webinars are videos, and video is the #1 form of content consumption and marketing.<\/li><li>Webinars allow you to share your expertise and knowledge while building trust and deepening your connection with potential customers.<\/li><li>Openness and transparency are the buzzwords of today. A webinar gives viewers the opportunity to interact with you through questions and surveys. At the same time, it increases the value of the webinar, your credibility, and customer engagement.<\/li><li>Webinars are visually stimulating and keep your audience focused on your message. With interactive tools, surveys, chat, and Q&amp;A, participants&#8217; focus increases even more, and you can assess their potential as customers.<\/li><li>Registration, surveys, and event analytics generate high-quality leads by providing you with contact information, details about their interests, and a reason to continue the conversation with them.<\/li><li>With webinars, you can reach leads on the other side of the globe without traveling.<\/li><li>Webinars are an effective way to produce content, and each new webinar recording adds to your reusable content library.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80a2c4 elementor-widget elementor-widget-counter\" data-id=\"d80a2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">The power of video compared to images or text<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"600\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29946d elementor-widget elementor-widget-text-editor\" data-id=\"f29946d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>At what stage is a marketing and sales webinar appropriate?<\/h2><p>Just as in marketing in general, the stages of video marketing are easiest to divide into a funnel.<\/p><p>Customer understanding and interest grow at each stage of the funnel, so it is a good idea to have different videos as the funnel progresses. Below, we have compiled a list of the types of videos that are suitable for each stage of customer development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e9b52 e-con-full e-flex e-con e-child\" data-id=\"19e9b52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88dd6c7 elementor-widget elementor-widget-image\" data-id=\"88dd6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"1000\" src=\"https:\/\/icareus.video\/wp-content\/uploads\/2020\/04\/marketing-funnelAsset-1.png\" class=\"attachment-full size-full wp-image-8062\" alt=\"\" srcset=\"https:\/\/icareus.video\/wp-content\/uploads\/2020\/04\/marketing-funnelAsset-1.png 655w, https:\/\/icareus.video\/wp-content\/uploads\/2020\/04\/marketing-funnelAsset-1-335x512.png 335w, https:\/\/icareus.video\/wp-content\/uploads\/2020\/04\/marketing-funnelAsset-1-8x12.png 8w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df7a4ca e-con-full e-flex e-con e-child\" data-id=\"df7a4ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be62bf6 elementor-widget elementor-widget-text-editor\" data-id=\"be62bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Attract:<\/strong><\/p><ul><li>\u00a0Explanation videos<\/li><li>&#8220;Whiteboard&#8221; videos<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97ef81 elementor-widget elementor-widget-text-editor\" data-id=\"b97ef81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Convert:<\/strong><\/p><ul><li>\u00a0Webinars<\/li><li>How-to videos<\/li><li>Promo videos<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ac9a7 elementor-widget elementor-widget-text-editor\" data-id=\"76ac9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Close:<\/strong><\/p><ul><li>Product demos<\/li><li>Testimonials<\/li><li>Case studies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d46f92 elementor-widget elementor-widget-text-editor\" data-id=\"6d46f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Webinars convert your leads<\/h3><p>Webinars are best suited to the &#8220;convert&#8221; stage, i.e., webinar participants, your sales prospects, already know and understand the topic to some extent and want to deepen their knowledge and understanding of your services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216118d elementor-widget elementor-widget-text-editor\" data-id=\"216118d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>So how do you organise a good sales webinar?<\/h2><p>To help you prepare and run your next marketing and sales webinar as smoothly as possible, we have compiled the following &#8220;steps to a good webinar&#8221; for you.<\/p><p>Follow these steps to success! Remember, the only way to learn is by doing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252e818 elementor-widget elementor-widget-text-editor\" data-id=\"252e818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1) Audience<\/h3><p>As we mentioned earlier, it is beneficial for your webinar participants to have some knowledge of the topic and be interested in your service or product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25e6eb elementor-widget elementor-widget-text-editor\" data-id=\"f25e6eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2) Objective<\/h3><p>Based on the funnel model above, we can say that the objective of your webinar is to:<\/p><ul><li>Increase your prospect&#8217;s knowledge and interest in your service or product, and<\/li><li>Move them to the closing stage, i.e., the sales stage.<\/li><\/ul><p>Moving them to this stage requires you to build credibility and trust in yourself, your company, and your service so that the prospect is committed to you. Direct sales through a webinar alone are rarely successful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76f247 elementor-widget elementor-widget-text-editor\" data-id=\"d76f247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3) Content \u2013 how to share your expertise<\/h3><p>You need to think about how you can provide value to your customers, share your expertise, and build credibility at the same time.<\/p><p>An easy way to do this is to repackage your old content into a new format \u2013 like by holding an interactive webinar case demonstration based on the content of an old white paper. If you want to build &#8220;leadership&#8221; in your field, you can hold a webinar on the burning issues in your field and demonstrate your expretise.<\/p><p>How you present your case is also essential. A webinar is a visual and stimulating event, so make sure that any presentations and images you include in your presentation are clear and attractive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa90fb elementor-widget elementor-widget-text-editor\" data-id=\"aaa90fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4) Format and execution<\/h3><p>Webinars can take many forms, from a single speaker and presentation to a small-scale panel discussion in which several experts can participate by commenting on and discussing the topic. A single speaker requires the least production work and may be the easiest first step.<\/p><p>Regardless of the format, it is a good idea to practice your presentation first on your own and possibly with other presenters. This will make your presentation run smoothly and keep your webinar on schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5494ed4 elementor-widget elementor-widget-text-editor\" data-id=\"5494ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>5) Tools<\/h3><p>There are many platforms and solutions available for organising webinars. Bright Finland, for example, uses Icareus Video Cloud to organize video events for Finland&#8217;s largest companies and ministries.<\/p><p>Our platform offers a reliable and versatile webinar solution that can be embedded into your own website or intranet with your brand identity, as well as tools for utilising videos in all of your organisation&#8217;s activities.<\/p><p>In addition to the webinar platform, you will need a camera, microphone(s), and good lighting. High-quality sound and adequate lighting are particularly important, as the human eye quickly adapts to poorer image quality, but poor sound quickly irritates the ear. If you want to get separate microphones and lights, a few hundred euro investment is enough to start with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6f1ab elementor-widget elementor-widget-text-editor\" data-id=\"7c6f1ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>6) Timing and advertising<\/h3><p>According to research, the best time for a webinar is Tuesday or Wednesday, after lunch.<\/p><p>Naturally, you should consider the timing based on your target audience, and it may be that there is no time that suits a global audience.<\/p><p>Attention and audience do not come by themselves. Remember to advertise, advertise, advertise. Email marketing has proven to be effective, but remember to also utilise your other marketing tools and social media.<\/p><p>Tuesday is the most active day for webinar registrations, so time your email campaign accordingly.<\/p><p>Also, remember to remind registered participants before the webinar!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b823251 elementor-widget elementor-widget-text-editor\" data-id=\"b823251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>7) D-Day, Event Day<\/h3><p>Once the preparations are complete and the rehearsals are done, everything will go smoothly! Just remember to pay attention to your audience. Be active; ask questions, follow up and respond, and ask for feedback.<\/p><p>Gather information and give your prospects the opportunity to take the next step by offering them different options for continuing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d825a85 elementor-widget elementor-widget-text-editor\" data-id=\"d825a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>8) Follow-up<\/h3><p>As we mentioned above, a well-executed sales webinar will generate high-quality, committed leads.<\/p><p>In the best case scenario, you collected detailed information about them before and during the webinar and agreed on clear follow-up measures.<\/p><p>Of course, nothing happens by itself, and a webinar is not a closing tool, so remember to follow up or transfer the leads to sales for active follow-up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0600164 elementor-widget elementor-widget-text-editor\" data-id=\"0600164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Video takes your inbound marketing to a whole new level!<\/h2><p>Inbound marketing is a key part of the marketing and sales funnel for modern B2B companies. Content marketing is at the heart of inbound marketing, and video can help you make it even more effective.<\/p><p>A webinar is a form of content marketing that is personal enough without being pushy, interactive enough without requiring the recipient to take a stand, and informative and educational without requiring much effort from the recipient.<\/p><p>A good webinar engages potential customers with your company and moves them to the next level in your sales funnel, either now or later.<\/p><p>Happy webinars!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6209961 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6209961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b023b33 elementor-widget elementor-widget-text-editor\" data-id=\"b023b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources:<\/p><ul><li><a href=\"https:\/\/www.entrepreneur.com\/article\/250980\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.entrepreneur.com\/article\/250980<\/a><\/li><li><a href=\"https:\/\/www.moovly.com\/blog\/how-to-use-video-marketing-to-generate-more-leads\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.moovly.com\/blog\/how-to-use-video-marketing-to-generate-more-leads<\/a><\/li><li><a href=\"https:\/\/blog.hubspot.com\/marketing\/are-webinars-dead-how-to-make-a-webinar\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/blog.hubspot.com\/marketing\/are-webinars-dead-how-to-make-a-webinar<\/a><\/li><li><a href=\"https:\/\/blog.workcast.com\/5-ways-to-use-webinars-to-future-proof-your-enterprise-communications\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/blog.workcast.com\/5-ways-to-use-webinars-to-future-proof-your-enterprise-communications<\/a><\/li><li><a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/create-a-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.convinceandconvert.com\/digital-marketing\/create-a-webinar\/<\/a><\/li><li><a href=\"https:\/\/lectrixgroup.com\/5-reasons-webinars-crucial-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/lectrixgroup.com\/5-reasons-webinars-crucial-marketing-strategy\/<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What if you could increase your sales remotely, without meeting anyone? Sounds good, doesn\u2019t it? In this blog, we will focus on how webinars can be used specifically for sales and marketing purposes, i.e., how to organise a sales webinar!<\/p>\n","protected":false},"author":1,"featured_media":8032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":3,"footnotes":""},"categories":[1,223,222,116],"tags":[],"post_folder":[284],"class_list":["post-8031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-icareus-video-cloud","category-icareus-videopilvi","category-solutions"],"_links":{"self":[{"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/posts\/8031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/comments?post=8031"}],"version-history":[{"count":32,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/posts\/8031\/revisions"}],"predecessor-version":[{"id":11051,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/posts\/8031\/revisions\/11051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/media\/8032"}],"wp:attachment":[{"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/media?parent=8031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/categories?post=8031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/tags?post=8031"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/icareus.video\/en\/wp-json\/wp\/v2\/post_folder?post=8031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}