{"id":2084,"date":"2021-05-27T10:57:00","date_gmt":"2021-05-27T10:57:00","guid":{"rendered":"https:\/\/icareus.video\/?p=2084"},"modified":"2026-09-14T10:55:18","modified_gmt":"2026-09-14T10:55:18","slug":"making-the-freemium-model-work-for-your-video-academy","status":"publish","type":"post","link":"https:\/\/icareus.video\/en\/making-the-freemium-model-work-for-your-video-academy\/","title":{"rendered":"Making The Freemium Model Work for Your Video Academy"},"content":{"rendered":"\t\t
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\u201cFreemium\u201d<\/strong>\u2014a blend of \u201cfree\u201d and \u201cpremium\u201d\u2014has become the leading business model for internet start-ups and smartphone app developers.\u00a0It can also revolutionize how users engage with your video academy.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Free\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adopting The Freemium Business Model<\/h2>

I understand that giving away your hard-earned knowledge and expertise for free might seem discouraging. Fortunately, freemium doesn\u2019t mean giving it all away for free.<\/p>

Freemium has already become the dominant business model among internet start-ups and smartphone app developers for a reason. The basic idea is to provide users with some features or content for free, while offering richer functionality or more content for a subscription fee. The goal is to quickly grow your subscriber base.<\/p>

It\u2019s time to start adopting this model for online video academies, rather than solely offering pay-per-live training or pay-per-training course models. As subscription is the most common business model associated with freemium, I will focus on it.<\/p>

What I have outlined is a four-step guide on how to build your video academy based on the freemium business model. However, before we dive into the steps, take a moment to evaluate these freemium model examples from the content business. This should help you see where you fit in. It might also be helpful to look at\u00a0iMPACT<\/a>, a freemium video academy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Examples of Freemium Services<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t
<\/td>Dropbox<\/th>Linkedin<\/th>NyTimes.com<\/th>Spotify<\/th>\n<\/tr>\n<\/thead>\n
What it is<\/td>A cloud storage and file-sharing service<\/td>A social media site for professional networking<\/td>A digital enhanced version of the print newspaper<\/td>A music streaming and downloading service<\/td>\n<\/tr>\n
What's free<\/td>2GB of storage, with up to 16GB more for referring friends<\/td>Creating a profile, making connections, basic communication<\/td>Access to limited amount of articles<\/td>Unlimited access to music, interspersed with ads, limited control on what you listen<\/td>\n<\/tr>\n
What's Premium<\/td>5TB of storage for 10\u20ac a month + other features<\/td>Advanced search and communication starting at 30\u20ac\/month<\/td>Subscription to unlimited articles starting at 8\u20ac\/month<\/td>Downloads, no ads and premium features<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why the Freemium Model Excels for Digital Products and Online Content<\/h2>

In the media industry\u2019s freemium services, subscribers typically enjoy better quality (e.g., HD vs. SD video), an ad-free experience (e.g., Spotify), access to more content per month (e.g., newspapers\u2019 paywalls), or exclusive premium content (e.g., stock market tips and analysis).<\/p>

You might wonder how this applies to a video academy. Let me give you some ideas on the content and how to structure it. Since we\u2019re working based on the freemium model, we need both free and premium content, which could be divided like this:<\/p>

Free Plan:<\/strong><\/p>