Sales & Marketing
Wondering if video should be part of your marketing strategy? Don’t just wonder – give it a shot. You won’t regret it.
59% of senior executives prefer watching videos over reading text.
Source: Forbes Insights
Video can’t be ignored any longer
Including video in your marketing KPIs is a must.
Building meaningful relationships in B2B marketing is increasingly essential. Video should play a key role in your strategy to build trust, loyalty, and ultimately drive sales.
Visitors engage with video
Incorporating videos into your B2B marketing strategy can boost organic traffic by 157% (Source: MonsterInsights).
Additionally, including video on landing pages can increase conversion rates by up to 80% (Source: HubSpot).
Video boosts email engagement
Adding video to email marketing campaigns can increase click-through rates by up to 300% (Source: Campaign Monitor).
Live video is on the rise
73% of professionals trust LinkedIn for information (Source: Edelman Trust Barometer 2023). As a result, live video streams on LinkedIn have increased by 89% (Source: LinkedIn).
Brand videos drive action
84% of consumers say watching a brand’s video influenced their decision to make a purchase or subscribe to a service (Source: HubSpot).
Webinars generate valuable leads
Lead generation through video forms
Icareus Video Cloud Forms are simple to create and can be displayed before or after the video to collect leads.
Icareus Video Cloud drives viewers to your website, not YouTube
After all the SEO optimisation, your YouTube videos may rank in search results – but they still send viewers to YouTube. How does that help generate new leads? It doesn’t. Instead, use Icareus.video embeds to direct traffic to your landing pages and convert leads into sales.
Video pages that your audience (and search engines) love
Icareus Video Cloud Pages are branded video galleries/collections you can either publish as standalone pages or embed on your website, ensuring viewers stay engaged with your content. Each video also has its own SEO-optimised page, which you can link to directly, helping you steadily grow your audience.
